The Metropolitan museum of Art - The Met Store
Task: Reinvent the role of The Met Store as an online retail destination, to bring in younger audiences without sacrificing its existing loyal base. They asked Prophet for a campaign idea—complete with the look, feel, and verbiage that would get existing and new audiences to see a different side of everything the Met Store had to offer.
Insight: Met Store customers aren’t looking to buy into the latest trends, they’re driven to make meaningful, enduring purchases that reflect who they are and what they love most about culture.
The Big Idea: Art Lives On
campaign playbook:
AD: Sarah Tosques, Michael Ponton
Copy: yours truly