upward climate - naming and BRAND LAUNCH
Ask: A new-to-market DTC company founded by technology and climate industry veterans was looking to launch an app that provides climate insights and daily tips, empowering people to make more climate-conscious decisions and ultimately accelerating the transition to a carbon-neutral economy. The company approached Prophet to help create a name and visual system that would deliver on its value proposition and create differentiation in a fast-growing category—all before the app’s speedy launch.
Approach: I led a naming sprint to explore new names for the company. The team explored numerous territories and name styles, ultimately prioritizing names that felt conversational, optimistic, and unique. We landed on the name Upward Climate—which evokes encouragement with a nod to the phrase “onwards and upwards” and reflects a departure from the green or earthy category naming trends. Then our wonderful design team brought the new brand to life with a beautiful design system.
My job: Naming
“Working with Prophet was a transformative experience for our company. They were able to work on incredibly tight timelines to deliver a name and brand identity that fit with our broader strategic vision and was unique – in a space that can often feel homogenous. They were incredibly structured throughout the process, a huge asset in the ambiguous space of building a brand. Partnering with Prophet was a truly outstanding experience we’re grateful for.”
Homepage for the new brand.
