National Suicide Prevention LIFEline

Task: Launch 988, the newly approved 3-digit number for the National Suicide Prevention Lifeline, and make it famous. (November 2019 Young Shits competition). Our work was awarded “Runner-Up” in the competition.

Insight: According to a Suicide Crisis Counselor at one of the L.A. call centers, almost all callers find the current Lifeline number by Googling “how do I kill myself,” “hotline number,” “suicide,” or other related content.

The Big Idea: How do we reach callers before they have to Google us?

DEVLIVERABLES:

Campaign overview:

AD: Lex Coelho

Time frame: One week