BUDWEISER 2020 SUPER BOWL AD EXTENSION (SPEC WORK)

Task: Extend the reach and impact of a 2020 Super Bowl campaign (beyond broadcast TV) via an execution that uses motion to create greater visual interest and a connection to the campaign story.

Insight: Budweiser and Uber partnered up in their Whassup Again spot to combat drunk driving with the message, “It’s a smart world. Don’t be stupid about how you get around tonight.” We took this a step further utilizing the same theme of smart devices wishing they were also “having a Bud.”

The Big Idea: What if our devices had too much to drink?

QR-Activated Digital Extension:

Instagram Ad Extensions:

AD: Lex Coelho

Time frame: Two weeks